# Principal Product Manager (Web Experience) at Workato

- Company: Workato
- What the company does: Workato connects apps, data, workflows, and AI agents on one enterprise platform to securely orchestrate, automate, and govern work. Backed by Battery, Insight and Norwest.
- Company website: http://www.workato.com/
- Type: Startups
- Level: Principal and up
- Location: Denver, Colorado
- Work setup: On-site
- Posted: 2026-10-29
- Apply by: 2026-12-13
- Apply: https://www.workato.com/careers?gh_jid=8919945002&utm_source=1752vc&utm_medium=careers#open-roles
- Page: https://www.1752.vc/careers/jobs/workato-principal-product-manager-web-experience/

## About the role

We’re hiring a Principal Product Manager, Web Experience at Workato . Our website is where buyers form their first impression, analysts understand our direction, technical teams evaluate our platform, and customers discover what they can do next. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Product leadership: Experience owning a complex B2B SaaS website or digital product, with a track record of setting direction, making tradeoffs, and delivering measurable results
- Research and information architecture: Ability to translate visitor needs into intuitive journeys, navigation, taxonomy, and content discovery
- Design judgment and storytelling: Strong instincts for visual hierarchy, interaction, brand expression, and communicating complex technology clearly
- Content strategy: Experience organizing diverse product, editorial, video, event, and educational content into connected experiences
- Growth and analytics: Hands-on experience with funnel analysis, instrumentation, A/B testing, conversion optimization, and connecting behavior to business outcomes
- Web fluency: Practical understanding of CMS platforms, SEO, AI-driven discovery, accessibility, mobile experience, and technical performance

Tags: Product & Engineering

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/workato-principal-product-manager-web-experience/