# Senior ABM & Demand Generation Manager at Workato

- Company: Workato
- What the company does: Backed by Battery, Insight and Norwest.
- Company website: http://www.workato.com/
- Type: Startups
- Level: Senior
- Location: San Francisco, California
- Work setup: On-site
- Posted: 2026-09-09
- Apply by: 2026-10-24
- Apply: https://www.workato.com/careers?gh_jid=8790899002#open-roles
- Page: https://www.1752.vc/careers/jobs/workato-senior-abm-and-demand-generation-manager/

## About the role

We’re seeking a strategic , execution-oriented Senior ABM & Demand Generation Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and strengthen market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.

## What they're looking for

- Proven experience owning ABM strategy end-to-end, from account selection through program execution, with hands-on use of ABM platforms (6sense, Demandbase, RollWorks, Folloze, or similar)
- 6–10+ years of B2B demand generation or integrated campaign experience
- Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
- Demonstrated success driving pipeline growth through full-funnel integrated campaigns
- Deep understanding of how to position complex AI offerings for both technical and executive audiences
- Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)

Tags: Office of GTM