# Strategic Events Manager at Workato

- Company: Workato
- What the company does: Workato connects apps, data, workflows, and AI agents on one enterprise platform to securely orchestrate, automate, and govern work. Backed by Battery, Insight and Norwest.
- Company website: http://www.workato.com/
- Type: Startups
- Level: Senior
- Location: Palo Alto, California
- Work setup: On-site
- Posted: 2026-10-07
- Apply by: 2026-11-21
- Apply: https://www.workato.com/careers?gh_jid=8812446002&utm_source=1752vc&utm_medium=careers#open-roles
- Page: https://www.1752.vc/careers/jobs/workato-strategic-events-manager/

## About the role

The primary responsibility for this Strategic Events Manager role is to develop and execute integrated marketing and communication strategies to promote Tier 1 strategic events—such as product launches, our flagship event WOW & regional WOW World Tours. This role bridges the gap between marketing (including regional teams), demand generation, marketing ops, social media, public relations, and the events team, ensuring consistent messaging and strong audience engagement before, during, and after events. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Demand generation experience or familiarity : Segmentation, multichannel promotion, nurture campaigns, and conversion tracking to drive event registrations and attendance

Tags: Office of GTM

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/workato-strategic-events-manager/