# Go-To-Market (GTM) Associate at Workday

- Company: Workday
- What the company does: Experience a new way to work with Sana and agentic AI from Workday. Backed by Greylock, NEA and Menlo.
- Company website: https://www.workday.com/
- Type: Startups
- Level: Associate
- Location: 2 Locations
- Work setup: On-site
- Pay: $74K to $111K base salary per year (USD)
- Posted: 2026-09-28
- Apply by: 2026-11-12
- Apply: https://workday.wd5.myworkdayjobs.com/en-US/Workday/job/USA-NY-New-York-City/Go-To-Market--GTM--Associate_JR-0109458-1
- Page: https://www.1752.vc/careers/jobs/workday-go-to-market-gtm-associate/

## About the role

The Go-To-Market team brings our cutting-edge AI products to the global market. As a GTM Associate, you will serve as the crucial first touchpoint for stakeholders at leading global organizations. This is a highly strategic, individual contributor role focused on sourcing high-value deals and building a robust sales pipeline. You will work closely with our leadership team to navigate an unprecedented market, shape our go-to-market motion, identify emerging trends, and set the blueprint for scalable growth.

## What they're looking for

- 2+ years of professional experience in a commercial, sales, go-to-market, or business development role, or 2+ years of experience in management consulting
- Demonstrated experience in pipeline generation, client outreach, or lead qualification
- Professional proficiency in English with excellent written and verbal communication skills
- Prior experience working in a high-growth B2B SaaS startup environment or at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain)
- A Bachelor's degree or higher from a highly competitive or top-tier university
- Proven ability to assess complex markets, identify key opportunities, and execute relentlessly to convert insights into revenue