# Product Marketing Manager at XFlow

- Company: XFlow
- What the company does: Global payments made simple. We make your international money transfers as easy as the domestic ones - safe, simple, and speedy. Backed by General Catalyst and Lightspeed.
- Company website: https://www.xflowpay.com/
- Type: Startups
- Level: Senior
- Location: Remote (US)
- Work setup: Remote
- Posted: 2026-07-16
- Apply by: 2026-10-12
- Apply: https://xflowpay.freshteam.com/jobs/XpxadqLk9_r_/product-marketing-manager
- Page: https://www.1752.vc/careers/jobs/xflow-product-marketing-manager/

## About the role

We are looking for a Product Marketing Manager to own and drive growth in the SMB segment This role is at the intersection of product, marketing, and growth, requiring you to define positioning, craft lifecycle communications, and drive funnel efficiency for a self-serve, marketing-led motion. You will be responsible for building and executing strategies that build top of the funnel & drive the users from sign-up → activation → transaction , ensuring scalable, low human touch adoption.

## What they're looking for

- 4–7 years of experience in product marketing, growth, or lifecycle marketing (preferably in SaaS, B2B fintech domains)
- Strong understanding of SMB buying behavior and ability to translate product features into customer-centric benefits
- Experience building multi-channel lifecycle campaigns (email, push, retargeting)
- Analytical mindset with hands-on comfort in funnel metrics, experimentation, and optimization
- Collaborative team player with the ability to work across marketing, product, and design
- Experience in self-serve or PLG (product-led growth) motions is a strong plus