# Senior Director, CRM at Yahoo

- Company: Yahoo
- What the company does: Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo! Backed by Sequoia.
- Company website: https://www.yahoo.com/
- Type: Startups
- Level: Principal and up
- Location: United States of America
- Work setup: On-site
- Posted: 2026-09-30
- Apply by: 2026-11-14
- Apply: https://ouryahoo.wd5.myworkdayjobs.com/en-US/careers/job/United-States-of-America/Senior-Director--CRM_JR0027568?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/yahoo-senior-director-crm/

## About the role

The Sr. Director, CRM leads Yahoo's centralized CRM organization and owns the performance of the channel portfolio - the engagement, retention, and revenue it drives, the quality of every message that reaches a user, and the efficiency with which the organization delivers it. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 12+ years of experience in CRM, lifecycle marketing, retention, marketing operations, or customer engagement, including substantial experience leading leaders and multidisciplinary teams
- Demonstrated accountability for the performance of an owned channel or channel portfolio at consumer scale - setting targets, forecasting outcomes, and delivering measurable engagement, retention, or revenue results
- Deep knowledge of email, push notifications, SMS, newsletters, triggered journeys, transactional messaging, audience segmentation, personalization, experimentation, and marketing automation
- Proven experience defining measurement frameworks and using channel performance data to guide optimization, prioritization, and investment decisions
- Ability to influence senior and executive stakeholders and drive alignment across Product, Marketing, Engineering, Analytics, and Legal, with excellent written and verbal communication skills
- Bachelor's degree in Marketing, Business, Communications, Management Information Systems, or a related field, or equivalent practical experience


Source: 1752vc Careers, https://www.1752.vc/careers/jobs/yahoo-senior-director-crm/