# Title Product Marketing Manager, Consumer Growth Marketing at Yelp

- Company: Yelp
- What the company does: Yelp is a technology company that specializes in local business reviews and recommendations. The company provides a platform that enables users to search for local businesses, read reviews, and write their own reviews. Backed by Space Capital.
- Company website: https://yelp.com
- Type: Startups
- Level: Senior
- Location: Remote (US)
- Work setup: Remote
- Pay: $106K to $198K base salary per year (USD)
- Posted: 2026-08-31
- Apply by: 2026-10-15
- Apply: https://uscareers-yelp.icims.com/jobs/14029/product-marketing-manager%2c-consumer-growth-marketing/job
- Page: https://www.1752.vc/careers/jobs/yelp-title-product-marketing-manager-consumer-growth-marketing/

## About the role

Yelp's mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money — from where to eat, shop or stay, to which home or local service provider to use, and beyond.

## What they're looking for

- Design and optimize onboarding journeys to nurture new users, identifying user needs and improving early engagement to deepen retention
- Build segmentation frameworks to identify at-risk and lapsed user cohorts , and design personalized reacquisition journeys based on prior behavior and vertical affinity
- Lead content strategy for consumer campaigns and optimize content for AEO/GEO discoverability
- Lead mid-funnel marketing to acquire new Services users through off-platform channels and drive qualified users deeper into the funnel
- Lead targeted engagement strategies for Services and RFN users across core growth channels to increase retention and deepen engagement throughout the user journey
- Lead the development, execution, and ongoing optimization of growth experiments using A/B testing, segmentation, and analytics