23andMe offers DNA testing with the most comprehensive ancestry breakdown, personalized health insights and more. Backed by NEA, GV and Sapphire.
About the role
23andMe is seeking an exceptional senior brand designer to shape the visual identity and storytelling of the 23andMe Research Institute, our new nonprofit public benefit organization. This is a founding creative role: the Institute is new, but it is built on the deep creative and visual equity of the 23andMe brand. The ideas you bring to the brand will define what it looks and sounds like for years to come.
What they're looking for
- Integrated Brand Campaigns : Concept and design integrated campaigns that bring the Institute’s mission to life across digital, web, social, print, video, etc. – from launch moments to ongoing always-on storytelling
- Partnership Pitches & Integrations : Design and art-direct partnership pitch decks, co-branded campaign assets, and integration materials for brand collaborations
- Craft Leadership : Set the bar. Give and receive direct, generous feedback. Mentor more junior designers as the team grows
- Experience : 6+ years of brand or marketing design experience, with at least 2 years operating as a senior IC, design lead, or associate creative director at a top in-house brand team, agency, or nonprofit
- Outstanding Graphic Design : A portfolio that demonstrates exceptional graphic design fundamentals (typography, layout, color, image direction, and editorial sensibility) across identity, campaign, and digital work
- Creative Direction : Demonstrated ability to lead creative beyond your own work: writing briefs, directing photographers, illustrators, motion designers, and external agencies
More about this role
23andMe is seeking an exceptional senior brand designer to shape the visual identity and storytelling of the 23andMe Research Institute, our new nonprofit public benefit organization. This is a founding creative role: the Institute is new, but it is built on the deep creative and visual equity of the 23andMe brand. The ideas you bring to the brand will define what it looks and sounds like for years to come. You'll design the story (not the performance marketing funnel) with integrated brand campaigns, digital storytelling, event activations, as well as philanthropy and partnership materials that introduce the Institute to many different audiences: consumers, scientists, philanthropic supporters, the media, and more.
Reporting to the Design Director and working closely with the Head of Brand, you’ll be the dedicated graphic designer for the Brand Team, crafting beautiful, impactful design work. On top of that, we want someone with the creative instinct to spot opportunity and take initiative, as well as have the leadership to brief and steer external agencies when appropriate. We're looking for the right person and will title the role according to experience and track-record.
Who...
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