The Community
Inside the 1752 community
Consumer founders learn where the money and the shelf space actually move, alongside the brands, buyers, and investors shaping the next generation of DTC.
A 12-week program designed to take you from early traction to scalable repeatable revenue, powered by AI, data, and execution.
Selective by design. Only for founders all in on the next level.
Apply →A 12-week program that takes you from early traction to scalable, repeatable revenue, powered by AI, data, and execution.
Apply Now →A 12-week program designed for early-stage DTC brands that are ready to grow. It is backed by 1752's execution-driven playbook and AI-powered e-commerce engine mindset.
Apply Now →Consumer founders learn where the money and the shelf space actually move, alongside the brands, buyers, and investors shaping the next generation of DTC.
Each week is designed to literally build a critical part of your startup. By the end of 12 weeks, you'll have a fully operational, investor-ready startup, built for real traction.
Craft a compelling brand identity that stands apart and resonates powerfully with your target audience. Challenge your assumptions around your current ICP.
This chapter dives into the critical decisions every founder faces, from equity splits and team dynamics to managing personal sacrifices. Learn how to navigate these challenges with confidence, set the right foundation for your business, and avoid common pitfalls that derail startups.
Drive unstoppable growth using a proven sales approach that puts your customers front and center.
Transform raw data into actionable insights to refine strategies and propel your brand forward.
Keep customers coming back with engagement tactics and loyalty programs that fuel long-term success.
Pricing is more than just numbers, it’s a strategic tool that can define your market position and drive growth. In this chapter, you’ll explore methods to set, test, and adapt your pricing strategy to maximize value for your customers while staying competitive in an ever-changing landscape.
Understand the core financial drivers of your business. This chapter breaks down how to calculate and analyze unit economics, identify key performance metrics, and use these insights to make data-driven decisions that fuel sustainable growth and attract investors.
Build a solid financial foundation for your startup. This chapter covers the essentials of budgeting, forecasting, and managing cash flow, empowering you to make informed decisions, plan for growth, and present a compelling financial story to investors.
Learn to craft a winning pitch that captivates investors and partners, showcasing your vision and plan.
Great startups are built by great teams. This chapter focuses on developing your leadership skills, building a strong company culture, and recruiting top talent that aligns with your vision. Learn how to attract, hire, and retain the right people to drive your business forward.
Unlock the secrets to successful fundraising. This chapter guides you through building relationships with investors, crafting a compelling pitch, and understanding the funding landscape. Gain the tools and confidence to raise the capital needed to scale your startup.
Equip yourself to handle legal intricacies, investor Q&A, and the data-room process like a pro.
Private sessions for our founders only, at least once a month. Each one brings in a guest from the ecosystem to teach one specific thing well, then opens the floor for Q&A.
If you’re not ready to commit to twelve weeks of execution, this isn’t the program for you. We focus on three high-growth consumer categories where data-driven e-commerce dominates:
Drive conversions with AI-driven personalization, social commerce integrations, and first-party data optimization.
Enhance customer experience with automated reordering, smart loyalty programs, and dynamic upsell strategies.
Optimize multi-channel sales with customized checkout, intelligent inventory management, and high-speed storefronts.
Twelve weeks taking consumer brands from early traction to a repeatable revenue model, one growth lever per week:
By the end of 12 weeks, your brand won't just be bigger, it will be built to scale. Here's what you walk away with:
The fee isn’t the filter. The application is. Once you’re in, the fee exists only to keep you accountable.
The accountability fee for the Ignite DTC Program is $1,000 - but here's the difference: it's refundable. Complete the full 12-week program, including all modules, assignments, and mentorship sessions, and your investment comes right back to you if you put in the work, show up, and execute.
"As someone carving a transition from a traditional law practice to entrepreneurship, Ignite DTC has been incredibly helpful. The program has given me a more business-minded perspective from which to evaluate and improve my strategy and business plan. It’s helped me refine my pitch, clarify my thinking, and given me practical frameworks that I can actually apply as I build. Beyond the curriculum itself, the access to resources, mentorship, and connections through 1752vc has been invaluable."
Sean Downey, CEO and Founder of Mezcal Social
A weekly live Zoom session where theory turns into execution. It is a high-intensity strategy session led by 1752vc mentors and partners. Founders from all 1752vc programs join to workshop ideas and solve roadblocks. This is not a lecture. It is built for action and feedback.
One form, reviewed in full by our team. No scheduling links, no gatekeeping calls. Tell us what you’re building and how you execute. That’s what we’re judging.
Applications are reviewed on a rolling basis. Not every applicant is accepted. You’ll hear from us by email either way.
Ignite DTC is a 12-week program built around 12 modules, one growth lever per week. It runs live and remote, with weekly deliverables, taking consumer brands from early traction to a repeatable revenue model.
The twelve modules run in order: Brand Positioning Framework, Founders’ Dilemma, Consumer-Driven Sales Strategy, Analytics, Customer Retention, Business & Pricing Strategies, Unit Economics & Metrics, Financials, Building Your Deck, Leadership & Recruiting, Fundraising, and Due Diligence, Data Room Questions & Law.
We focus on three high-growth consumer categories where data-driven e-commerce dominates: Fashion, Apparel & Footwear; Health, Beauty & CPG; and Home, Garden & Consumer Electronics. It is built for early-stage DTC brands with real traction that are ready to grow.
The accountability fee for the Ignite DTC Program is $1,000, and it is refundable. Complete the full 12-week program, including all modules, assignments, and mentorship sessions, and your investment comes right back to you.
Three things: complete all modules, content, and assignments; participate in all live mentorship sessions; and apply for funding from 1752vc at the program’s conclusion. Do the work and the fee comes back.
No. Ignite DTC runs live and remote, so you can take part from anywhere while continuing to operate your brand.
Applications are reviewed on a rolling basis. Submit one application. Our team reads it in full and evaluates founder readiness, clarity of thinking, and evidence of execution. Strong applicants advance to a final interview. Acceptance is not guaranteed, and we decline more founders than we accept.
Selective, but not on pedigree. We don’t care where you went to school or who you worked for. We care whether you’ll do the work every week and whether you’ve shown you can execute. Every application is read by the team. If we don’t think you’re at the right stage or level of commitment, we’ll tell you.
Across the program, brands have seen an average 20% increase in conversions, a 52% increase in repeat purchase rate, 138% average year-over-year revenue growth, and a 30% boost to average GMV.
A data-backed, scalable growth strategy built on repeatable acquisition and retention systems, plus an investor-readiness and expansion playbook with direct access to funding networks and the growth frameworks investors look for.
You join a private community of 1,000+ founders where members message each other directly, swap what is working, and build relationships that outlast the program. You can also apply for funding from 1752vc at the program’s conclusion.
Ignite DTC founders build alongside the platforms, partners, and consumer brands shaping modern commerce, including a network empowering over 600,000 brands worldwide, with Stubbs Alderton & Markiles, SHOPLINE, and Naturally Los Angeles as program partners.
For early-stage DTC brands with real traction, serious about scaling acquisition, conversion, and retention.
Apply Now →
