Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points.
About the role
ActiveCampaign’s Active Intelligence platform — autonomous AI agents working for 180,000+ growing businesses — is redefining how marketing works. As our Director of Product Marketing, you’ll lead its transformation in the market: shape how customers understand it, drive adoption that compounds, and transform the Product Marketing discipline in the process. This is a rare chance to define a category as it’s being born.
What they're looking for
- A track record of leading a product marketing or go-to-market function — setting the strategy and the standard, and delivering results through the team you lead
- A nose for the moment: the ability to look at a stream of releases and instinctively know which deserve a major market moment, which are a smaller beat, and which are a one-off play worth running now
- A hands-on approach to building: using AI daily, creating your own systems and artifacts, and preferring to make the thing rather than write the brief for it
- Experience reshaping how a market thinks about a product through a narrative you authored, not a deck you reviewed
- Resourcefulness to a fault: doing more with less, manufacturing leverage, and finding the path when the obvious one is blocked
- Experience building or reinventing something from the ground up — a function, a team, or a company — and finding energy in it
More about this role
Leading the Active Intelligence transformation
ActiveCampaign’s Active Intelligence platform — autonomous AI agents working for 180,000+ growing businesses — is redefining how marketing works. As our Director of Product Marketing, you’ll lead its transformation in the market: shape how customers understand it, drive adoption that compounds, and transform the Product Marketing discipline in the process. This is a rare chance to define a category as it’s being born. Autonomous marketing is here — and you’ll be the person who makes the market understand what it means. Few go-to-market roles anywhere come with this canvas.
Product and Product Marketing operate as a single strategic arm, sharing context, tools, and accountability. You’ll carry the same context as the people building the product and the same accountability for what happens when it meets the market.
This is a senior leadership seat for someone who still builds and is leaning into AI to reinvent the product marketing craft. You’ll set the strategy and own the outcome for how Active Intelligence reaches the market — and you’ll lead the positioning and narrative yourself, using AI to operate at a founder’s speed and an...
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