Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.
About the role
This role provides a rare chance to develop a new function as Adobe moves advertising operations in-house, replacing outside agencies with an AI-based engine. It requires working at the crossroads of strategy, data, and hands-on work, with real sway over global advertising for a Fortune 500 company. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Own the "Adobe on Adobe" story, ensuring all regions are bringing to bear Adobe adtech, where it makes sense (GenPem, AEP, RTCDP, etc)
- Collaborate with Adobe's media-buying team in India
- Drive smarter audience targeting and data-sharing across regions and campaigns, and manage partnerships with ad platforms (to unlock better rates, credits, and support)
- In partnership with Ops, set standards for how campaigns are tagged, organized, and quality-checked before they become available
- Director-level leader directly managing a global team of (6) Channel Planners
- Americas-based, with monthly international trave to stay connected with in-market regional Channel Planners and local Media Strategy teams
More about this role
This role provides a rare chance to develop a new function as Adobe moves advertising operations in-house, replacing outside agencies with an AI-based engine. It requires working at the crossroads of strategy, data, and hands-on work, with real sway over global advertising for a Fortune 500 company.
Lead and develop the team that converts marketing strategy into media plans for Adobe's Global audience segments (Business Professionals, Creative Professionals, and Creators). Adobe is internalizing paid media execution and establishing a new "Channel Planning" function to connect strategy with practical execution.
- Build and manage a group of Channel Planners located in key regions (America, EMEA, APAC, Japan). These individuals bridge marketing strategy and the buying desk, guaranteeing global consistency in media planning while adapting to local nuance.
- Own the "Adobe on Adobe" story, ensuring all regions are bringing to bear Adobe adtech, where it makes sense (GenPem, AEP, RTCDP, etc)
- Take responsibility for the framework guiding this new team’s interaction with regional marketing leaders. Establish clear ways to handle critical issues, decision rights, and expectations....
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