Startups

Demand Generation & ABM Lead

Afresh · San Francisco, CA, United States · On-site

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About Afresh

Afresh is the AI platform for grocery retail. We help retailers reduce shrink, improve in-stock rates, and run smarter operations from the store to the DC. Backed by Insight.

About the role

We're seeking an Agentic ABM & Demand Gen Lead to build how Afresh identifies, engages, and converts our highest-value accounts. Afresh sells to a defined set of enterprise grocery retailers, so demand generation here is about precision, not volume. You'll own an AI-native, account-based demand engine that combines account intelligence, buying signals, personalization, and coordinated multi-channel activation to reach the right buyers at the right moment.

What they're looking for

  • 6-10 years of demand generation, ABM, growth, or marketing operations experience in enterprise B2B SaaS, ideally in a named-account market with enterprise contracts >$1M ARR
  • Proven experience building sophisticated ABM programs that connect account intelligence, personalization, multi-channel engagement, and Sales activation
  • AI-native and hands-on — you've personally built or implemented AI-powered workflows, agents, and automations in marketing
  • Strong understanding of B2B intent, enrichment, CRM, web engagement, paid media, and first-party behavioral data
  • Hands-on experience with platforms such as HubSpot, Salesforce, LinkedIn, and Google, plus ABM, intent, enrichment, or automation tools
  • Experience shaping channel strategy and informing investment decisions based on pipeline impact
More about this role

Afresh, the AI platform for grocery, began by tackling the most complex problem in the industry: fresh, and has evolved into the core AI platform for grocers.

By leveraging proprietary AI designed for high-volatility environments, we empower partners like Albertsons, Meijer, and Wakefern to drive smarter decisions across their entire enterprise.

Following record-breaking 70% revenue growth in 2025, we have scaled to 6 enterprise-grade solutions, with solutions live in over 10% of the U.S. grocery market. Our platform now orchestrates billions of decisions from the store floor to the distribution center and prevented over 200 million pounds of food waste last year alone.

If you're looking for a role where your work directly translates into massive scale and social good, and you want to be part of the team that defines how the world eats, there is no better time to join us.

We're seeking an Agentic ABM & Demand Gen Lead to build how Afresh identifies, engages, and converts our highest-value accounts.

Afresh sells to a defined set of enterprise grocery retailers, so demand generation here is about precision, not volume. You'll own an AI-native, account-based demand engine that...

Read the full posting on Afresh's site ↗

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