Designed for modern accounting firms, Aiwyn delivers relationship-centered automation across payments, practice management, client experience, and tax. Backed by Bessemer.
About the role
You'll own our demand engine from campaign plan to pipeline report, across webinars, email and nurture, paid and third-party media, social, web and SEO, events, and ABM. A week in the life might include: Turning customer stories from our product and customer marketing manager into case studies, newsletter features, and rounds of social posts
What they're looking for
- Startup experience is a strong plus. You'll test quickly, iterate on results, and stay two steps ahead of what's coming next
- 4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS with demonstrated content creation skills
- Proven ability to create compelling customer stories, blog posts, guides, case studies, newsletters, email campaigns, or similar content
- Experience marketing to back-office buyers such as finance, operations, legal, or procurement
- Experience with common marketing tools: HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva (ABM platforms like Influ2 are a plus)
- Experience running a webinar or event program that produced pipeline
More about this role
About the role
We're looking for a Growth Marketing Manager to own the pipeline for our B2B SaaS platform serving accounting firms. You'll build awareness, turn it into qualified meetings, and sharpen every stage of the funnel from first touch to closed deal. You'll work side by side with our product and customer marketing manager: they own launch messaging and surface our best customer stories, and you turn those stories into campaigns that fill the pipeline across channels. Our customers' success is our success, and this role exists to tell that story well — then measure what it moves. If you think strategically about growth and love to build and ship, this is your role.
You'll own our demand engine from campaign plan to pipeline report, across webinars, email and nurture, paid and third-party media, social, web and SEO, events, and ABM. A week in the life might include:
Turning customer stories from our product and customer marketing manager into case studies, newsletter features, and rounds of social posts
Running our monthly webinar program, from promotion and registration pages to dry runs and on-demand follow-up
Driving registrations, awareness, and follow-up for our...
Browse similar: AI jobs · AI startup jobs · Startup jobs · Remote jobs