Startups · AI

Product & Customer Marketing Manager

Aiwyn · Remote (US based) · Remote

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About Aiwyn

Designed for modern accounting firms, Aiwyn delivers relationship-centered automation across payments, practice management, client experience, and tax. Backed by Bessemer.

About the role

Our customers have the best stories in accounting, and we need someone to tell them. We're looking for a Product and Customer Marketing Manager who owns our story end to end: how we launch, how we sell, and how our customers talk about us; from launch messaging to the customer proof that wins deals. Aiwyn is the platform accounting firms run on for payments, practice management, client experience, and tax, and we work with the majority of the Top 500 firms in the country.

What they're looking for

  • Customer marketing is part of who you are. You know how to find a great story, earn a customer's trust to tell it, and turn it into proof sales uses every week
  • Strong writing is essential. You'll write message maps, launch briefs, enablement content, press releases, and executive posts, and each one needs its own voice
  • 4 plus years of product and/or customer marketing experience in B2B SaaS
  • A track record of owning product launches end-to-end, including tiering, messaging, and sales enablement
  • Customer marketing experience with case studies, references, advocacy, or customer advisory programs
  • Experience marketing to back-office buyers such as finance, operations, or accounting (accounting or professional services experience is a strong plus)
More about this role

Our customers have the best stories in accounting, and we need someone to tell them. We're looking for a Product and Customer Marketing Manager who owns our story end to end: how we launch, how we sell, and how our customers talk about us; from launch messaging to the customer proof that wins deals. Aiwyn is the platform accounting firms run on for payments, practice management, client experience, and tax, and we work with the majority of the Top 500 firms in the country. You'll turn what our customers and product teams know into messaging, launches, and proof that helps sales win and helps firms get more from Aiwyn.

You'll partner daily with the growth marketing manager, sales, and product: you find the story and sharpen the message, and they take it to market at scale.

You'll own product launches, messaging, enablement, and customer marketing across our four products. A week in the life might include:

Tiering an upcoming release and writing the launch brief that Product, Sales, CS, and Marketing all work from

Interviewing a firm's leadership team about what changed after going live, and pulling out the proof points for a case study

Building a message map for a new feature and...

Read the full posting on Aiwyn's site ↗

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