About Altera
Backed by a16z.
About the role
You'll own how Altera reaches the tens of thousands of customers that direct sales can't cover. You set the outbound strategy and lead the outbound marketing team in carrying it out. The goal is to grow the customer base from about 15,000 to 20,000+. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Bachelor's Degree in Marketing, Business, Engineering, or a related field
- 12+ years of experience in B2B technology marketing, including demand generation, channel marketing, ecosystem marketing, product marketing, or go-to-market leadership
- 7+ years of people leadership experience, including managing and developing senior managers and high-performing teams
- 5+ years of experience developing and executing global marketing strategies that drive measurable customer acquisition and revenue growth
- 5+ years of experience working with channel partners, distributors, systems integrators, or technology ecosystem partners
- Experience leading joint marketing initiatives with strategic technology partners, including semiconductor, cloud, software, AI, EDA, or enterprise technology companies
More about this role
You'll own how Altera reaches the tens of thousands of customers that direct sales can't cover. You set the outbound strategy and lead the outbound marketing team in carrying it out. The goal is to grow the customer base from about 15,000 to 20,000+.
Strategic responsibilities
- Outbound strategy: Decide which customers, segments and regions to target, and how to split investment across channel, ecosystem, partners, brand and field.
- Growth engines: Build channel and ecosystem into growth engines, each with its own mandate.
- Distribution: Own the executive relationship with distributors and set direction for joint marketing plans.
- Technology partner campaigns: Lead joint campaigns with key CPU, memory, AI/software, EDA, OS and cloud partners to reach new markets and customers. Act as executive sponsor for those partnerships.
- AI design flow: Make Altera's AI-assisted tools a reason to choose Altera, for both new and existing FPGA users.
- Market voice: Set brand direction and the company narrative, and make sure flagship events land strategically.
- Investment: Decide where dollars, headcount and co-marketing funds go, and shift them based on results.
- Alignment: Partner...
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