Backed by Kleiner Perkins and Madrona.
About the role
AWS Marketing is seeking a motivated Email Marketing Specialist, Nurture to support email campaign execution for our demand generation and product-led growth portfolio. This role is responsible for executing global email marketing initiatives focused on accelerating pipeline progression through audience segmentation, lifecycle journey builds, and ongoing optimization support.
More about this role
AWS Marketing is seeking a motivated Email Marketing Specialist, Nurture to support email campaign execution for our demand generation and product-led growth portfolio. This role is responsible for executing global email marketing initiatives focused on accelerating pipeline progression through audience segmentation, lifecycle journey builds, and ongoing optimization support.
Key job responsibilities
• Execute email campaigns for assigned nurture programs, including audience list pulls, journey builds, and A/B test setup
• Build and deploy multi-touch nurture campaigns that drive prospect engagement and pipeline progression
• Monitor and optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity based on established playbooks and manager guidance
• Track and report on email campaign performance, including engagement metrics, funnel progression, and contribution to program goals
• Prepare regular campaign performance summaries and surface optimization opportunities to peers and managers
• Support decisions on nurture cadence, content sequencing, and suppression/targeting logic by gathering data and preparing recommendations
• Develop technical and...
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