Startups · AI

Partner Marketing Lead, Resellers

Anthropic · San Francisco, CA | New York City, NY · On-site

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About Anthropic

Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems. Backed by Accel, Bessemer and General Catalyst.

About the role

Anthropic's Claude Partner Network (CPN) Reseller track lets authorized partners sell Claude directly to end customers. These partners bring Claude into accounts that Anthropic can't reach alone, and they need marketing that helps them build a real Claude practice: campaigns they can run with their own teams, funding they can put to work, and proof that moves them up through the partner tiers. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them
  • Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting
  • Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards
  • Have run marketing programs across multiple international markets
  • Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers
  • Can build joint plans and value propositions that articulate clear business outcomes for customers
More about this role

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

Anthropic's Claude Partner Network (CPN) Reseller track lets authorized partners sell Claude directly to end customers. These partners bring Claude into accounts that Anthropic can't reach alone, and they need marketing that helps them build a real Claude practice: campaigns they can run with their own teams, funding they can put to work, and proof that moves them up through the partner tiers.

This is a foundational, first-in-seat role with wide scope. You'll be the first dedicated partner marketer for the reseller track, and you'll lead it globally. You'll set its marketing strategy, define the standards and playbooks partners run against, and build the tier-advancement path from the ground up. You'll work across regions and with a network of agency partners to deliver programs at global scale. You'll shape how reseller marketing fits into Anthropic's broader...

Read the full posting on Anthropic's site ↗

Marketing & Brand

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