Apartment List is a smart, simple, and seamless renting platform that’s dedicated to making the process fair and transparent for all. Backed by Glynn Capital Management.
About the role
Apartment List is looking for a Director, B2B Marketing to join our GTM team. This is a hands-on leadership role for someone who wants to build and run programs personally — not just direct an agency or manage from a distance. You'll own our B2B pipeline creation strategy end-to-end: demand generation, events, campaigns, and content distribution, all tied directly to bookings and revenue outcomes.
What they're looking for
- 8+ years of B2B SAAS/tech marketing experience, including 3+ years managing a team, with a track record of staying hands-on rather than moving fully into oversight
- Deep practitioner expertise in demand generation or events — someone who has personally built and run B2B marketing programs
- Full-funnel fluency — comfort operating across audience creation, segmentation, lead qualification, nurture, and handoff to Sales/Salesforce
- A strong, defensible point of view on marketing strategy, with the confidence to make and stand behind investment decisions
- Bias to action — a demonstrated willingness to test and move without waiting for perfect data
- People management experience , with demonstrated success leading a lean team, prioritizing where to invest, and ensuring resources and spend are tied to the highest-impact outcomes
More about this role
Who We Are
At Apartment List, we’re transforming how people rent—making it smarter, easier, and a lot less frustrating. Our platform has already matched over 1.4 million renters with their next home, while helping properties fill units with the right residents. Backed by strong growth and a big vision, we’re building the future of renting—and inviting bold thinkers to help us shape it!
Apartment List is looking for a Director, B2B Marketing to join our GTM team. This is a hands-on leadership role for someone who wants to build and run programs personally — not just direct an agency or manage from a distance. You'll own our B2B pipeline creation strategy end-to-end: demand generation, events, campaigns, and content distribution, all tied directly to bookings and revenue outcomes.
This role is right for someone who is gritty, confident, and comfortable operating without perfect data or a fully paved path. We move fast, take calculated bets, and hold ourselves accountable to pipeline and bookings, not just activity metrics.
- Own B2B pipeline generation. Take direct accountability for qualified pipeline, bookings, and related revenue outcomes.
- Build and run programs yourself....
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