Apartment List is a smart, simple, and seamless renting platform that’s dedicated to making the process fair and transparent for all. Backed by Glynn Capital Management.
About the role
We're seeking a Director of Lifecycle Marketing to own how Apartment List engages millions of renters, and to shape what lifecycle becomes here. Lifecycle is one of our highest-leverage growth channels: it drives revenue directly and moves renters toward leases at a fraction of the cost of paid acquisition. This is the consumer growth side of our marketplace: your focus is the renter, and the foundation you build should be one the whole marketplace can grow into.
What they're looking for
- Set the vision for lifecycle at Apartment List, taking full ownership of redesigning our end to end lifecycle program across the entire renter lifecycle
- Establish the lifecycle foundation that supports a multi-brand portfolio, helping launch and scale new brands, and design the cross-sell that moves renters between them
- Set strategy across email, push, and SMS, and own the lifecycle program's revenue and volume forecasts and budget with Finance, bringing a clear point of view on contribution, growth, and risk into planning
- Advance the shift to segmented, personalized, forecast-driven sends. Design the frameworks that decide who gets what message when, balancing revenue against deliverability, frequency, and renter experience
- Drive experimentation and holdout-based measurement, and keep the learning base that guides where lifecycle invests next
- Define and build the measurement system that assesses overall performance, including leading indicators of revenue and health metrics on the long-term outlook for the program
More about this role
We're seeking a Director of Lifecycle Marketing to own how Apartment List engages millions of renters, and to shape what lifecycle becomes here. Lifecycle is one of our highest-leverage growth channels: it drives revenue directly and moves renters toward leases at a fraction of the cost of paid acquisition. This is the consumer growth side of our marketplace: your focus is the renter, and the foundation you build should be one the whole marketplace can grow into.
It's a builder's seat with high growth potential. The core program (email, push, and SMS) is shifting from high-volume sends to something segmented, personalized, and forecast-driven, unlocking growth the old model left on the table. Alongside it, you'll stand up what doesn't exist yet: a lifecycle partnerships program from scratch, cross-sell across our brands, and the infrastructure that lets new brands launch. You'll set the strategy, build the team and systems to deliver it, and stay close enough to the data and the platform to lead from the details, not above them.
This is a player-coach role. You'll lead and develop a small team while staying hands-on yourself in the platform and in the numbers. If you want to step...
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