Run your business with software built for your industry. Aptean delivers AI-enhanced solutions for food, manufacturing, retail, logistics and more. Backed by Insight.
About the role
Aptean is seeking an experienced CRO Lead to own conversion rate optimisation across its portfolio websites, lead personalisation and experimentation, and increase the conversion of website traffic into enquiries and pipeline. The role sets the direction for how Aptean websites convert visitors into customers and is suited to a senior practitioner with a record of leading CRO programmes and delivering measurable results. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
Overview
aptean
1. JOB IDENTIFICATION
Function
Marketing
Job Level
F
Job Title
CRO Lead
Web Content and Optimisation Director
Global Digital Marketing
Bangalore, India
2. GENERAL JOB SUMMARY
Aptean is seeking an experienced CRO Lead to own conversion rate optimisation across its portfolio websites, lead personalisation and experimentation, and increase the conversion of website traffic into enquiries and pipeline. The role sets the direction for how Aptean websites convert visitors into customers and is suited to a senior practitioner with a record of leading CRO programmes and delivering measurable results.
3. SCOPE
Owns the conversion rate optimisation programme across the Logility, vTechnologies, GermanEdge, RS Soft, Paragon Routing, Merlin Business Software, and SSG Insight websites. The role covers CRO strategy, experimentation, personalisation, journey analysis, testing prioritisation, measurement, cross-functional delivery, and reporting to marketing leadership.
4. ORGANIZATION
5. PRINCIPAL DUTIES AND RESPONSIBILITIES
• Build and lead the conversion optimisation programme across the website portfolio, focusing on pages and journeys with the greatest potential impact.
•...
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