Run your business with software built for your industry. Aptean delivers AI-enhanced solutions for food, manufacturing, retail, logistics and more. Backed by Insight.
About the role
Aptean is seeking an analytical and detail-oriented Digital Analyst to own measurement across its portfolio websites, establish baseline performance, track conversion rates, and demonstrate the impact of web investment. The role turns digital data into clear, useful insights that support web and marketing decisions. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
Overview
aptean
1. JOB IDENTIFICATION
Function
Marketing
Job Level
B
Job Title
Digital Analyst
Senior Director of Web Insights
Global Digital Marketing
Bangalore, India
2. GENERAL JOB SUMMARY
Aptean is seeking an analytical and detail-oriented Digital Analyst to own measurement across its portfolio websites, establish baseline performance, track conversion rates, and demonstrate the impact of web investment. The role turns digital data into clear, useful insights that support web and marketing decisions.
3. SCOPE
Owns measurement and reporting across the Logility, vTechnologies, GermanEdge, RS Soft, Paragon Routing, Merlin Business Software, and SSG Insight websites. The role covers baseline performance, conversion tracking, dashboards, user behaviour analysis, experiment measurement, SEO and content performance, data quality, and stakeholder support.
4. ORGANIZATION
5. PRINCIPAL DUTIES AND RESPONSIBILITIES
• Establish baseline traffic, engagement, and conversion rates for each website so improvements can be measured.
• Define, implement, and maintain accurate conversion tracking across all websites, working with the WordPress Developer and Google Tag Manager.
• Build and maintain...
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