Run your business with software built for your industry. Aptean delivers AI-enhanced solutions for food, manufacturing, retail, logistics and more. Backed by Insight.
About the role
The Personalisation Specialist builds and launches personalised experiences for Aptean.com using Optimizely and the Optimizely Data Platform (ODP). The role turns approved specifications into live, measured experiences that match content to visitor characteristics, campaign context and on-site behaviour, helping improve quality, speed and pipeline impact. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
Overview
aptean
1. JOB IDENTIFICATION
Function
Marketing
Job Level
D
Job Title
Personalisation Specialist
Web Content and Optimisation Director
Global Digital Marketing
Bangalore, India
2. GENERAL JOB SUMMARY
The Personalisation Specialist builds and launches personalised experiences for Aptean.com using Optimizely and the Optimizely Data Platform (ODP). The role turns approved specifications into live, measured experiences that match content to visitor characteristics, campaign context and on-site behaviour, helping improve quality, speed and pipeline impact.
3. SCOPE
Supports a roadmap of more than 50 personalised experiences across Aptean.com, including industry-based redirects, ad-to-page message matching, personalised forms, trust signals and slide-in panels. The role owns hands-on build, audience configuration, experimentation setup, quality assurance, launch monitoring, measurement and documentation for assigned experiences, while coordinating reviews with marketing, analytics, development, design, brand, product marketing and legal stakeholders.
4. ORGANIZATION
Reports directly to the Web Content and Optimisation Director within Aptean's global Digital Marketing team and...
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