Run your business with software built for your industry. Aptean delivers AI-enhanced solutions for food, manufacturing, retail, logistics and more. Backed by Insight.
About the role
Support the development and execution of go-to-market plans for new products, solutions, and releases. Draft positioning, messaging, and sales enablement content under the guidance of the Product Marketing Manager. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 2–4 years of experience in product marketing, marketing, communications, or a related field (SaaS, fintech, payments, or technology industries preferred)
- Strong written and verbal communication skills, with an ability to produce clear, polished content
- Interest in and aptitude for storytelling and content development
- Ability to grasp technical or complex product concepts and help translate them for a business audience, with guidance
- Solid organizational skills and the ability to manage multiple tasks and deadlines simultaneously
- Analytical mindset, with a willingness to work with data to support recommendations
More about this role
Overview
JOB DESCRIPTION: Product Marketing Specialist
1. JOB IDENTIFICATION
APTEAN JOB TABLE: Product Marketing Specialist (comp team yet to confirm)
APTEAN JOB LEVEL: B
APTEAN JOB TITLE: B
2. GENERAL JOB SUMMARY
We are looking for a detail-oriented, highly collaborative Product Marketing Specialist to support our B2B Product Marketing team in bringing new solutions to market and driving adoption of existing products. This role works closely with Product, Sales, Demand Generation, Customer Success, and the Product Marketing Manager to execute go-to-market activities, develop sales-ready content, and gather the market and customer insights that inform positioning and messaging.
This role is a great fit for someone building a foundation in product marketing best practices — including market and competitive research, messaging, launch execution, and lifecycle marketing — who is comfortable learning to market AI capabilities, vertical and industry solutions and enjoys turning technical product details into clear, customer-friendly content.
The right candidate is a strong writer and researcher who is organized, curious, and eager to learn how to translate product capabilities into...
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