Run your business with software built for your industry. Aptean delivers AI-enhanced solutions for food, manufacturing, retail, logistics and more. Backed by Insight.
About the role
You will own global marketing strategy and execution for the Food & Beverage segment , reporting directly to the CMO . You will lead the segment's messaging , campaigns , positioning , lead generation and lead follow up, across all F&B products . You will be accountable for the segment ’s success , including pipeline, new logo acquisition, upsells, cross-sells , and retention. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Own global go-to-market strategy and marketing for the Food & Beverage segment
- Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment
- Own and i mprove web conversions, landing page content, and segment copy
- Deliver sales enablement and support for all GTM teams for the segment
- A lign Product marketing messaging , Sales support , Marketing operations , and overall segment GTM execution
- Define and design ma rket segmentation, TAM/SAM/SOM planning, and ABM execution
More about this role
Overview
About the role
You will own global marketing strategy and execution for the Food & Beverage segment , reporting directly to the CMO . You will lead the segment's messaging , campaigns , positioning , lead generation and lead follow up, across all F&B products . You will be accountable for the segment ’s success , including pipeline, new logo acquisition, upsells, cross-sells , and retention.
Key Responsibilities
- Own global go-to-market strategy and marketing for the Food & Beverage segment
- Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment
- Own and i mprove web conversions, landing page content, and segment copy
- Deliver sales enablement and support for all GTM teams for the segment
- A lign Product marketing messaging , Sales support , Marketing operations , and overall segment GTM execution .
- Define and design ma rket segmentation, TAM/SAM/SOM planning, and ABM execution.
About you
You are a veteran B2B marketing leader . You take ownership without waiting to be assigned responsibility. You are organized and clear-headed in complexity, comfortable managing multiple workstreams, and inclined to solve...
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