Arena Club is a modern collectibles platform that reimagines how sports cards are traded and collected, bridging the gap between physical and digital worlds. Backed by M13.
About the role
We’re seeking a Category Marketing Lead to drive the successful launch and growth of new categories across our marketplace. Reporting to the VP of Marketing, this role will own the go-to-market strategy and execution for category expansions, developing integrated campaigns that drive awareness, customer acquisition, engagement, and revenue.
What they're looking for
- 5+ years of experience in digital, growth, or performance marketing
- 2+ years of hands-on expertise managing paid social campaigns across platforms such as Meta, TikTok, YouTube, and X
- 2+ years of experience managing Google Ads programs, including search, display, and performance-driven acquisition campaigns
- Experience launching new products, categories, or business lines
- Strong analytical and quantitative skills with experience using data to inform decisions and optimize campaigns
- Proven track record of driving measurable customer acquisition and revenue growth through performance marketing
More about this role
Arena Club is building the number one digital marketplace for collectibles. We started by reinventing the hobby with the first-ever digital card show, and we are expanding into new categories so collectors can buy, sell, grade, and showcase everything they care about in one place. Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, our fully digital marketplace is grounded in trust, transparency, and fun, featuring grading and authentication, vaulting, and digital pack openings that let collectors build and display their collections in a personalized online showroom from anywhere in the world.
We’re seeking a Category Marketing Lead to drive the successful launch and growth of new categories across our marketplace. Reporting to the VP of Marketing, this role will own the go-to-market strategy and execution for category expansions, developing integrated campaigns that drive awareness, customer acquisition, engagement, and revenue.
The ideal candidate is a highly analytical, data-driven performance marketer with deep expertise across paid social, influencer marketing, and Google Ads. They thrive in a fast-paced environment, work collaboratively...
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