Backed by Peak XV.
About the role
We are looking for a highly strategic, creative, and data-driven Product Marketing Manager to join our team in the Bay Area. In this role, you will lead the B2C go-to-market strategy, driving growth, trust, and adoption for Arta's advanced investment platform across our US and international (Singapore) markets.
What they're looking for
- Experience: 5+ years of product marketing experience, with a proven track record specifically within wealth management, fintech, or alternative investment platforms
- The B2C-to-B2B Lens: You have deep roots in consumer marketing but possess the strategic breadth to see how consumer behaviors and messaging can be systematized to enable B2B partners
- Execution Mindset: You are highly hands-on and thrive in a fast-paced, deadline-driven environment. You know when to roll up your sleeves to write copy and build assets, and when to zoom out for high-level strategy
- Operational Rigor: You are meticulous with details—product terms, deadlines, and figures—and comfortable owning recurring publishing workflows where errors have real member impact
- Data-Driven Optimizer: Analytical mindset with the ability to look at adoption data, run A/B copy tests, and constantly iterate on the activation funnel
- AI Fluency: You actively use AI tools in your daily work and are excited to build automated, AI-assisted marketing workflows rather than just consume them
More about this role
At Arta Finance, we are product builders, machine learning researchers, finance professionals, and business leaders determined to create a better way to manage our financial lives. The future of finance is technology—relentlessly user-focused, elegant, and bordering-on-magical. We apply deep tech to help people enjoy more successful financial lives—and we believe we can have fun doing it.
If you’ve ever wondered whether your money is working as hard as you are, or thought there must be a better way to pursue your financial goals, we want to hear from you.
We are looking for a highly strategic, creative, and data-driven Product Marketing Manager to join our team in the Bay Area. In this role, you will lead the B2C go-to-market strategy, driving growth, trust, and adoption for Arta's advanced investment platform across our US and international (Singapore) markets. Your primary mission is to be the translation layer between our investment desk and our members: turning genuinely complex but invaluable investments - structured products, alternatives, and AI-driven portfolios - into accurate, compliant, and compelling member-facing content, on hard weekly launch deadlines. You will...
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