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VP/GM, Product Management- Asana for Services Management

Asana · San Francisco · On-site

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About Asana

Work management software for teams and AI agents. Plan, automate, and execute critical workflows together. Backed by a16z and Founders Fund.

About the role

As the Vice President of Asana Services Management, you’ll own Product Management, GTM strategy, and the incubation Sales Engineering / Forward Deployed team for Asana Service Management, Asana’s most promising 0→1 product. Asana Service Management unifies ticketing and project execution for IT, HR, facilities, and other service teams to resolve key issues without human touch.

What they're looking for

  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
  • Deep Technical Credibility: Strong background managing highly technical field resources (SEs, FDEs, or Solutions Architects) and a deep understanding of enterprise integrations, APIs, and SaaS architecture
  • Commercial & Strategic Muscle Selling into IT Buyers: Demonstrated success selling to the IT buyer, managing a business unit's P&L, and designing scalable GTM frameworks
  • Masterful Communicator: Exceptional ability to distill highly technical concepts into clear, value-driven narratives for executive stakeholders, cross-functional partners, and customers alike
More about this role

As the Vice President of Asana Services Management, you’ll own Product Management, GTM strategy, and the incubation Sales Engineering / Forward Deployed team for Asana Service Management, Asana’s most promising 0→1 product. Asana Service Management unifies ticketing and project execution for IT, HR, facilities, and other service teams to resolve key issues without human touch. This is a rare role with a direct reporting line across both Product Management and Sales Engineering / Forward-Deployed Engineering, combined with full P&L responsibility.

In this high-leverage VP-level role, you will act as an entrepreneurial leader. You will sit at the intersection of sales, technical execution, and product development—owning the GTM strategy, engaging directly with mid-market customers to close business, and translating front-line market insights into a concrete product roadmap and product execution. This is a "player-coach" role designed for someone who thrives in ambiguity and knows how to scale a technical GTM motion within a fast-growing SaaS environment.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday,...

Read the full posting on Asana's site ↗

Product Management

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