All-in-one protection from identity theft and other online scams for the whole family. Works across devices. Plans start at $10 per month. Backed by Accel and General Catalyst.
About the role
This is a rare opportunity to help build the Aura brand at a pivotal moment, not just run the existing playbook. We're looking for a Director, Growth & Paid Media who will take a fresh look at how we reach people and rewrite our media strategy for what's next. You'll have real ownership over the budget, the team, and the strategic direction of growth at Aura.
What they're looking for
- Redefine Aura's media strategy: build out and lead our approach across the entire funnel of paid social (Meta + TikTok), paid search, audio/podcast, YouTube, TV/CTV, programmatic, affiliate, and emerging channels
- Own paid media strategy and budget end to end, with the autonomy to test new channels and formats that build the brand while driving efficient growth
- Build a growth strategy that spans DTC and retail, aligning paid media, measurement, and creative with how Aura shows up in retail partners and Amazon
- Own the technical backbone and adtech: tracking, tagging, pixels, conversion APIs, and integrations across ad platforms and measurement/analytics tools, partnering with engineering and data teams as needed
- Act as a steward of the Aura brand inside performance channels, making sure creative, channel, and platform choices build brand equity and trust, not just short-term conversions
- Lead, coach, and develop the performance media and partnerships functions, setting clear goals and growth plans for channel leads
More about this role
Aura was founded by two early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families with more than 1 billion photos shared in 2025 alone. What is known as the best digital picture frame by Wirecutter has always been about something more ambitious: a private, trusted platform for connection with your close loved ones. Aura is now available in thousands of leading retail stores across North America and Europe.
This is a rare opportunity to help build the Aura brand at a pivotal moment, not just run the existing playbook. We're looking for a Director, Growth & Paid Media who will take a fresh look at how we reach people and rewrite our media strategy for what's next. You'll have real ownership over the budget, the team, and the strategic direction of growth at Aura.
You'll report to the VP of Marketing and lead demand generation and demand capture, shaping how Aura shows up across every channel that matters, today's and tomorrow's, and...
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