All-in-one protection from identity theft and other online scams for the whole family. Works across devices. Plans start at $10 per month. Backed by Accel and General Catalyst.
About the role
As Director of E-commerce, you own the post-click experience on auraframes.com and Amazon marketplace experience. From the moment a shopper lands on the site to the moment they convert (and come back), you are responsible for turning traffic into revenue.
What they're looking for
- 7+ years in e-commerce, with significant time owning a DTC storefront and marketplaces. Shopify experience strongly preferred
- A proven CRO track record. You can point to tests you designed and the revenue they drove
- Strong analytical fluency. You are comfortable with site analytics (GA4 or equivalent), A/B testing tools, and translating data into decisions
- Merchandising instinct paired with operational rigor. You can make a page convert and ship it on time
- A bias toward ownership. You set strategy and you execute, and you do not wait to be told what to test
- Excellent cross-functional collaboration skills across marketing, product, and engineering
More about this role
Aura was founded by two early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families with more than 1 billion photos shared in 2025 alone. What is known as the best digital picture frame by Wirecutter has always been about something more ambitious: a private, trusted platform for connection with your close loved ones. Aura is now available in thousands of leading retail stores across North America and Europe.
As Director of E-commerce, you own the post-click experience on auraframes.com and Amazon marketplace experience. From the moment a shopper lands on the site to the moment they convert (and come back), you are responsible for turning traffic into revenue.
This is a high-ownership role on our Amazon 3P experience, Shopify-powered storefront, and other marketplaces. You will lead conversion rate optimization, site merchandising, and the on-site customer journey, partnering closely with paid media, lifecycle, brand, and product to...
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