Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. Backed by Greycroft.
About the role
Why it matters: By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth.
What they're looking for
- Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities
- Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email
- 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization
- Proven success improving conversion through A/B testing and experimentation
- Experience with subscription, membership, or digital media businesses
- Hands-on experience with paywall or subscription platforms (Piano preferred)
More about this role
1 big thing: Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. We are hiring a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members.
Why it matters: By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth.
Go deeper: In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email. Reporting to the SVP of Audience & Growth, you'll partner across subscriptions, membership, and event marketing to optimize every step of the conversion experience.
- Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products.
- Lead ongoing experimentation across...
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