Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today! Backed by Norwest and 500 Global.
About the role
Registry is the heart of Babylist – how we help growing families feel prepared during one of life's most consequential transitions, and the acquisition and commercial engine powering the rest of our business.
What they're looking for
- Systems thinker. You see the full picture. You think about how a single interaction fits into a broader experience, how Registry flows connect across the Babylist ecosystem, and how the design system enables all of it
- Outcome owner. You don't celebrate shipping, you own impact. You instrument your own work, track whether it's moving the right metrics, and hold yourself and your org accountable for meaningful results
- People leader. You hire, develop, retain, and inspire a team of designers. You give direct, honest feedback, manage performance with care and clarity, and create an environment where designers do their best work
More about this role
Registry is the heart of Babylist – how we help growing families feel prepared during one of life's most consequential transitions, and the acquisition and commercial engine powering the rest of our business.
We're hiring a design leader to own it.
This role is the durable design and experience owner for Registry, accountable for the UX, vision, KPIs, and quality bar that define how it feels. You translate company goals into clear priorities so your org always knows what to work on and why. You take bold bets, pushing past safe incrementalism to make the case for step-function improvements — advocating for customers' long-term needs while ensuring business impact. You epitomize being a builder: getting into the work, codebase, and data directly rather than delegating, standing up prototypes and contributing to production-quality interfaces when that's fastest. You partner with engineers, PMs, and analysts as peer-builders, setting the standard for what an AI-native designer creates. You shape the craft standards and operating model that define Design at Babylist, leading the team's transition to AI-native product development at scale.
- Strategic visionary. You combine user needs,...
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