Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today! Backed by Norwest and 500 Global.
About the role
Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and Babylist's community is already talking about their experience by creating content and sharing it. We have already built a strong foundation across social and are already the number one baby brand on Tik Tok. At the same time, we have not turned our content into real programs yet.
What they're looking for
- You've built a creator or influencer program from close to zero — the affiliate mechanics, the relationships, the content frameworks and not just managed one that already existed
- You've led editorial and commercial content living side by side and know how to protect editorial trust while still making sponsored content genuinely good
- You think in community, not just channels. You know how to turn people who already love a product into the people who make content about it across a series of topics that matter to the audience
- You can run a multi-format content team — written, video, audio, social — and know when a story belongs in which format and work to share learnings across formats and channels to maximize efficacy
- You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next
More about this role
Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and Babylist's community is already talking about their experience by creating content and sharing it. We have already built a strong foundation across social and are already the number one baby brand on Tik Tok. At the same time, we have not turned our content into real programs yet. This is a new role, reporting directly to the CMO, that owns editorial, social, creator and influencer marketing, community, branded content, and Babylist's podcasts. This role will lead the full range of channels where content actually reaches expectant and new parents and the community around them. You'll lead a team already doing strong work in pieces, and your job is to give it a point of view and a growth plan. This is a builder's job: Babylist sits at 15% aided brand awareness with over 75 NPS. We are loved by many but have real headroom to close the awareness gap, and that's the mandate. To do this, we will be investing more in demand generation content with paid media to reach the right audiences. This role will shape the creative direction, messaging, outcomes and learning for this work....
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