Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today! Backed by Norwest and 500 Global.
About the role
You'll own analytics for Wishlists and Celebrations within our Core Registry product org: the occasion-based surfaces (birthdays, holidays, showers) and hosting tools that keep families connected to Babylist beyond the newborn phase. This is where the long-term relationship either extends or ends, and you'll define how we measure it, building KPI frameworks and instrumentation from the ground up across a multi-sided set of users: registrants, hosts, gift givers, and partners.
What they're looking for
- 6+ years of relevant product analytics experience
- Mastery-level SQL, applied to large-scale data. You work fluently across datasets in the millions-to-billions-of-rows range
- An expert in event instrumentation and clickstream data. You understand how tracking is structured, how to audit and validate events, and how to build reliable metrics and KPI frameworks from the ground up
- Able to connect surface-level user behavior to business outcomes and LTV. You don't stop at the feature, you tie it to what it means for the business
- A demonstrated user of AI tools (e.g., Claude, Cursor, Devin) in your analytical workflow. You use them to write code, generate artifacts, and accelerate analysis. Not just curious about AI, already putting it to work
- Comfortable across both product analytics (feature and surface efficacy) and program analytics (P&L-adjacent evaluation of business initiatives), adapting your approach to the nature of the question
More about this role
You'll own analytics for Wishlists and Celebrations within our Core Registry product org: the occasion-based surfaces (birthdays, holidays, showers) and hosting tools that keep families connected to Babylist beyond the newborn phase. This is where the long-term relationship either extends or ends, and you'll define how we measure it, building KPI frameworks and instrumentation from the ground up across a multi-sided set of users: registrants, hosts, gift givers, and partners. As a senior individual contributor, you'll own these domains end-to-end, influence product direction through rigorous analysis, and help raise the analytical bar across the broader Data org. The role sits in the Data organization and reports directly to the Senior Manager of Product Analytics.
- 6+ years of relevant product analytics experience.
- Mastery-level SQL, applied to large-scale data. You work fluently across datasets in the millions-to-billions-of-rows range.
- An expert in event instrumentation and clickstream data. You understand how tracking is structured, how to audit and validate events, and how to build reliable metrics and KPI frameworks from the ground up.
- A domain expert in...
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