Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today! Backed by Norwest and 500 Global.
About the role
Babylist serves nearly a million expectant parents every year through one of the most trusted registry experiences in the market. Wishlist is the next chapter — a product that keeps families connected to Babylist well beyond the newborn phase, giving parents of young children a simple, intelligent way to guide gift-giving for birthdays, holidays, and everything in between. This PM will own the product end-to-end: vision, roadmap, and execution.
What they're looking for
- You've built something from 0 to 1 — a product, a company, or a line of business. You've lived the uncertainty, the false starts, and the iteration, and you don't need a playbook to get moving
- You think like a general manager, not a feature owner. You understand how a business like Babylist makes money and which levers actually move it, and you make roadmap calls with the unit economics in mind
- You build engagement and growth loops. You understand activation, retention, and the push/pull triggers that bring users back around moments that matter
- You're obsessed with customers. You talk to users directly, synthesize fast, and let what you hear actually change what you build
- You can prioritize across a multi-sided product. Parents want simplicity, kids have preferences, gift-givers need guidance. You weigh all three without defaulting to whoever's loudest
- You default to action in ambiguity . Faced with an unclear problem, your instinct is to try something and learn quickly. People who've worked with you would say you just get things done
More about this role
Babylist serves nearly a million expectant parents every year through one of the most trusted registry experiences in the market. Wishlist is the next chapter — a product that keeps families connected to Babylist well beyond the newborn phase, giving parents of young children a simple, intelligent way to guide gift-giving for birthdays, holidays, and everything in between. This PM will own the product end-to-end: vision, roadmap, and execution. It sits within Babylist's consumer growth and LTV organization and reports to the Senior Director of Product. You'll run it like a general manager: accountable for the customer experience and the business it builds.
This is a multifaceted job. Be the best Staff PM your team has ever worked with: opinionated, customer-obsessed, outcome-owning, force-multiplying. And help Babylist make the transition into AI-native product development by modeling what an AI-native PM does every day — in your own work and in the standards you set for the team around you.
- You've built something from 0 to 1 — a product, a company, or a line of business. You've lived the uncertainty, the false starts, and the iteration, and you don't need a playbook to get...
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