BambooHR is online HR software for small and medium-sized businesses that have outgrown using spreadsheets to manage their employee information. BambooHR is a Software-as-a-Service (SaaS) company that provides small and medium-sized businesses with... Backed by 8VC.
About the role
The Lifecycle Marketing Operations Manager serves as the operational arm of the Lifecycle Marketing team, helping turn strategic marketing plans into accurate, scalable programs across the prospect and customer lifecycle. This role builds, tests, launches, monitors, and updates lifecycle campaigns and supporting data processes, primarily within Marketo and related marketing systems.
What they're looking for
- 1–3 years of experience in marketing operations, lifecycle marketing, email marketing, campaign operations, or a related area
- Experience building, testing, launching, or supporting campaigns in a marketing automation platform
- Strong attention to detail and ability to complete thorough quality assurance across audiences, links, personalization, tracking, workflows, and campaign logic
- Working knowledge of audience segmentation, list management, suppression practices, and marketing data quality
- Ability to monitor active programs, troubleshoot common operational issues, and escalate complex system or integration concerns appropriately
- Strong written and verbal communication skills
More about this role
Work Mode: Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.
The Lifecycle Marketing Operations Manager serves as the operational arm of the Lifecycle Marketing team, helping turn strategic marketing plans into accurate, scalable programs across the prospect and customer lifecycle. This role builds, tests, launches, monitors, and updates lifecycle campaigns and supporting data processes, primarily within Marketo and related marketing systems. Working closely with lifecycle marketers and Marketing Operations partners, this role helps ensure programs are executed on time, data remains reliable, and issues are identified and resolved or escalated appropriately. This position enables lifecycle marketers to stay focused on strategy while providing the operational rigor needed to run programs end to end.
- Build, configure, test, schedule, and launch lifecycle marketing programs in Marketo and related tools, including emails, text messages, smart campaigns, smart lists, automations, nurtures, and supporting workflows.
- Partner...
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