BambooHR is online HR software for small and medium-sized businesses that have outgrown using spreadsheets to manage their employee information. BambooHR is a Software-as-a-Service (SaaS) company that provides small and medium-sized businesses with... Backed by 8VC.
About the role
The Sr. Demand Marketer is responsible for defining and leading the strategy, execution, optimization, and long-term growth of BambooHR's Review Sites marketing program. This role serves as the subject matter expert for the channel, independently developing strategic plans, managing investments, evaluating performance, and identifying new opportunities that drive qualified pipeline and support company growth objectives.
What they're looking for
- 4+ years of experience in demand generation, performance marketing, digital marketing, channel marketing, lifecycle marketing, or a related B2B SaaS marketing discipline
- Demonstrated experience developing channel strategies that support business objectives and deliver measurable pipeline or revenue impact
- Experience independently owning a marketing program or channel with responsibility for strategy, planning, execution, optimization, and business results
- Strong analytical skills with the ability to synthesize data from multiple systems and translate insights into strategic recommendations
- Experience managing marketing budgets, forecasting investments, and optimizing spend based on performance and business priorities
- Demonstrated ability to influence cross-functional stakeholders and drive alignment across multiple departments without direct authority
More about this role
Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.
The Sr. Demand Marketer is responsible for defining and leading the strategy, execution, optimization, and long-term growth of BambooHR's Review Sites marketing program. This role serves as the subject matter expert for the channel, independently developing strategic plans, managing investments, evaluating performance, and identifying new opportunities that drive qualified pipeline and support company growth objectives.
As the owner of the Review Sites strategy, this individual influences cross-functional priorities by partnering with Performance Marketing, Product Marketing, Customer Marketing, Marketing Operations, Revenue Operations, FP&A, Procurement, Legal, Sales, and Customer Experience to improve channel performance, customer advocacy, and business outcomes. Success requires strong business acumen, strategic thinking, analytical expertise, and the ability to independently translate company goals into scalable marketing initiatives while continuously evolving the channel...
Browse similar: Startup jobs