Banyan acquires leading software businesses and helps them grow through operating expertise, applied AI, capital, and a permanent ownership model. Backed by Norwest.
About the role
This is a hands-on marketing role with a strong focus on demand generation, lead generation, and sales pipeline development . The primary goal of this position is to create interest in our software solutions and convert that interest into measurable sales opportunities — including demo requests, information requests, qualified leads, and sales conversations .
What they're looking for
- 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field
- Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns
- Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization
- Strong writing and content-development skills
- Experience creating sales and marketing collateral
- Comfortable maintaining and updating website content using a CMS
More about this role
Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.
ZAP Solutions is a Pittsburgh-based technology company providing specialized software solutions to higher education institutions across the United States. Our flagship AMP and SAMS platforms help admissions, student affairs, and academic teams improve processes, manage data, automate workflows, and better support students.
We are seeking a Growth Marketing Specialist to help expand our reach, generate qualified sales opportunities, and execute marketing initiatives that directly support...
Browse similar: Startup jobs