Banyan acquires leading software businesses and helps them grow through operating expertise, applied AI, capital, and a permanent ownership model. Backed by Norwest.
About the role
As Vice President of Product Management, you will own Bitcentral's product vision, strategy, and roadmap at a company-defining moment for broadcast and media technology. You will lead the evolution of Bitcentral from a trusted, established media software provider into a more modern, scalable, customer-led product company built for the next generation of broadcast and digital media workflows.
What they're looking for
- Demonstrated ability to make forward-looking product bets grounded in customer discovery, market data, usage signals, and long-term competitive positioning
- Experience leading a product organization through a meaningful inflection point, such as platform repositioning, pricing model redesign, migration from on-premise to cloud, or market expansion
- Strong commercial judgment, including experience with pricing, packaging, customer migration, and business model evolution from perpetual license or services-heavy models toward recurring revenue
- Credibility with enterprise or institutional customers, including the ability to serve as the primary product voice in strategic customer relationships
- Ability to translate complex customer workflows, technical constraints, and market opportunities into a clear, prioritized product roadmap
More about this role
Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.
Bitcentral builds mission-critical media software that enables broadcasters and media organizations to produce, manage, and distribute the stories audiences depend on every day. For more than 20 years, our solutions have powered news, sports, and entertainment workflows for over a thousand media and entertainment organizations, combining the reliability customers describe as "it just works" with the innovation needed to move content faster across linear, digital, cloud, and emerging...
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