Base brings affordable, reliable energy and whole-home backup to homes across Texas — fixed low rates and battery backup that kicks in automatically. Backed by Lightspeed and a16z.
About the role
We’re hiring a full-time Creative Strategist to develop ideas that build Base’s audience, make our products easier to understand, and drive measurable customer growth. You’ll own the strategy and day-to-day execution of Base’s organic social channels while supporting creative strategy and execution across paid channels, especially Meta and YouTube. You’ll translate customer insights and performance data into original concepts, recurring series, scripts, and creative briefs. This is a strategy-led, hands-on role. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
We’re hiring a full-time Creative Strategist to develop ideas that build Base’s audience, make our products easier to understand, and drive measurable customer growth. You’ll own the strategy and day-to-day execution of Base’s organic social channels while supporting creative strategy and execution across paid channels, especially Meta and YouTube. You’ll translate customer insights and performance data into original concepts, recurring series, scripts, and creative briefs. This is a strategy-led, hands-on role. You’ll create and publish organic content yourself, collaborate with others on paid creative, and use performance insights to improve both.
Develop audience insights, messaging angles, and creative concepts that make Base relevant to the customers we want to reach.
Own Base’s organic social...
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