Betr is a direct-to-consumer micro-betting platform that introduces instant gratification to sports betting. It provides tools to support responsible play and give control over gambling. Backed by Florida Funders.
About the role
Thank you for your interest in Betr. We look forward to reviewing your application.
What they're looking for
- Deliver ambitious GMV, revenue, and engagement targets for Digital Collectibles at Betr
- Be the Head of for the vertical, with accountability for both topline growth and bottom-line performance
- Establish Betr's right-to-win in digital collectibles, informed by market dynamics, collector behavior, and the competitive landscape
- Translate strategy into clear roadmaps and execution plans across product, engineering, media, and operations
- Define assortment strategy, including target collector segments, categories (sports cards, TCG, memorabilia, digital-native assets),
- Lead the creation of entertaining, high-conversion collectibles experiences native to the Betr super app — pack openings, rips, drops, live breaks, and gamified collecting mechanics
More about this role
Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming Super App. The Betr super app currently consists of Picks, Social Sportsbook, Social Casino, and Arcade - and will soon include Prediction Markets alongside other new products. Betr has one million paying users and is one of the fastest growing companies in the industry.
Betr is also the world's most followed real money gaming brand on social media.
Digital collectibles are one of the most exciting frontiers in consumer entertainment, where fandom, gamification, and ownership converge. From card rips and pack-opening experiences to gamified marketplaces and creator-led drops, collectibles represent a massive opportunity to deepen engagement, expand Betr's audience, and open a new growth vertical within the super app.
We are seeking a Head of Digital Collectibles to define, launch, and scale Betr's collectibles business. This is a highly visible, leadership role with end-to-end accountability across strategy, demand, content, product, compliance, and P&L. You will operate as the founder of a new business line inside a company that already reaches over one million paying users, with the...
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