Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. Backed by Bessemer and Menlo.
About the role
Betterment’s mission is to empower people to build wealth with confidence and ease. We're a trusted home for investing, saving, and retirement for the long term — more than 1 million customers trust us to put their money to work and we manage $65B+ of their wealth. Our Acquisition Marketing team introduces prospective retail customers to the products behind that promise: automated investing that lets people build wealth without the busywork, and tax-saving technology that works in the background. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 6+ years experience in paid media for a data driven, high-growth brand. Fintech and Direct-To-Consumer category experience a plus
- Hands-on ownership of multiple paid acquisition channels, with the range to move between search, partnerships, and mobile rather than specializing in one
- SEM experience, including campaign strategy, keyword management, and performance optimization
- Mobile app marketing experience, including hands-on ASO — you've owned app store listings, run keyword and creative testing, and can point to measurable gains — and paid app-install campaigns such as Apple Search Ads
- Track record of optimizing toward bottom-funnel business outcomes (funded accounts) rather than top-of-funnel volume metrics alone
- Previously led seven figure paid media budgets
More about this role
Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays).
Betterment’s mission is to empower people to build wealth with confidence and ease. We're a trusted home for investing, saving, and retirement for the long term — more than 1 million customers trust us to put their money to work and we manage $65B+ of their wealth. Our Acquisition Marketing team introduces prospective retail customers to the products behind that promise: automated investing that lets people build wealth without the busywork, and tax-saving technology that works in the background. Guided by our passion for this mission, we get excited about working together — across marketing channels — on new, innovative ways to reach new customers.
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