Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. Backed by Bessemer and Menlo.
About the role
Betterment is seeking an experienced B2B Marketing Manager to support demand generation efforts for our 401(k) sales organization. This individual contributor will help plan, execute and optimize integrated programs that build qualified pipeline for our 401(k) line of business, spanning nurture and lifecycle marketing, partnerships and co-marketing, paid media, ABM, and campaign execution.
What they're looking for
- 4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building
- Experience planning, executing, and optimizing paid media and digital advertising campaigns, ABM experience is preferred, including target account strategy and account-level reporting
- Experience driving partner or co-marketing programs, including joint campaigns, content, and events with external partners
- Experience designing and running lifecycle and nurture programs, from segmentation and journey design through measurement and optimization
- Strong experience with marketing automation and CRM tools (HubSpot and Salesforce experience is a huge plus)
- Strong project management and prioritization skills, comfortable juggling multiple programs and stakeholders at once
More about this role
Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days / week in-office, with no required office days during the summer and winter holidays).
Betterment is seeking an experienced B2B Marketing Manager to support demand generation efforts for our 401(k) sales organization. This individual contributor will help plan, execute and optimize integrated programs that build qualified pipeline for our 401(k) line of business, spanning nurture and lifecycle marketing, partnerships and co-marketing, paid media, ABM, and campaign execution.
This role is ideal for a hands-on B2B demand generation marketer with a strong paid media background and communication skills who is comfortable working across channels, building relationships with external partners, and translating campaign performance into pipeline...
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