Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. Backed by Bessemer and Menlo.
About the role
Marketing Enablement is a newly formed squad that owns the systems and surfaces Marketing uses to reach and reward customers. The team's domain spans Betterment's promotions and offers framework (referrals, acquisition and tenured offers, promo codes, and the enrollment and redemption mechanics behind them), customer messaging and in-app content, marketing analytics and attribution, internal marketing ops tooling, and the technical foundation of our public website. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Product management experience in fintech, consumer technology, or another domain where marketing, growth, and platform work intersect
- Experience building martech, CRM/lifecycle, promotions, growth, or internal platform products, hands-on familiarity with customer engagement platforms, event instrumentation, and web content management systems is a plus
- A track record of building self-serve tooling and shared capabilities for partner teams, and judgment about when a one-off build is the right call
- Strong analytical and data-informed decision-making skills, comfortable with funnel analysis, attribution, experiment design, and using metrics and qualitative inputs to set direction
- Proven success serving internal customers such as Marketing while holding a high bar for the end customer experience
- Enough technical depth to work with engineers on event data, third-party integrations, and system design tradeoffs
More about this role
Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We're headquartered in NYC and offer hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays).
Marketing Enablement is a newly formed squad that owns the systems and surfaces Marketing uses to reach and reward customers. The team's domain spans Betterment's promotions and offers framework (referrals, acquisition and tenured offers, promo codes, and the enrollment and redemption mechanics behind them), customer messaging and in-app content, marketing analytics and attribution, internal marketing ops tooling, and the technical foundation of our public website.
As the Senior Product Manager for Marketing Enablement, you'll own the roadmap for this new team and help shape how it operates from the ground up. You'll partner closely with Marketing to turn...
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