Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. Backed by Bessemer and Menlo.
About the role
The Website Operations team at Betterment is responsible for building and maintaining our public-facing marketing website. The team plays a critical role in ensuring content accuracy, compliance readiness, accessibility, SEO hygiene, high-quality publishing standards, and CRO testing and optimization across all lines of business. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 7+ years of experience in web operations, digital platform management, or a related field, with prior experience managing people
- Hands-on CMS experience (HubSpot experience preferred), with strong fundamentals in content modeling and design systems, familiarity with HTML/CSS/JS is a plus
- Demonstrated experience partnering with product and engineering teams on scoped technical work, integrations, or platform decisions
- Familiarity with CRO (conversion rate optimization) principles and experience executing website experiments (e.g., A/B tests)
- Familiarity with technical SEO and emerging AEO (answer engine optimization) best practices
- Comfortable establishing and evolving intake, governance, and prioritization processes, with the ability to balance competing priorities and communicate tradeoffs clearly
More about this role
Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays).
The Website Operations team at Betterment is responsible for building and maintaining our public-facing marketing website. The team plays a critical role in ensuring content accuracy, compliance readiness, accessibility, SEO hygiene, high-quality publishing standards, and CRO testing and optimization across all lines of business.
As Sr. Manager, Website Operations , you will serve as the platform owner for our website, inclusive of the systems, governance, and experiences that span our multiple lines of business, resource center, and more. Building on our current intake process, you’ll create a scalable operating model that guides smart decisions about where...
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