Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. Backed by Bessemer and Menlo.
About the role
Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for our rapidly growing Betterment at Work business line.
What they're looking for
- 3+ years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels
- Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce experience is a huge plus)
- Working knowledge of B2B channel tactics—email nurture, webinars, partnerships, social, paid social, content marketing, and events
- Strong writing and editing skills, able to independently draft email and social copy for review
- Comfortable managing creative and compliance review workflows, including asset trafficking and approvals
- Strong project management skills and able to manage multiple campaigns and stakeholders, keep timelines on track, and work independently
More about this role
Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days / week in-office, with no required office days during the summer and winter holidays).
Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for our rapidly growing Betterment at Work business line.
Working closely with the broader Acquisition Marketing and Betterment at Work teams, you will own the day-to-day execution of campaigns and initiatives across email, social, and webinars that build brand awareness, generate leads, and nurture our pipeline of qualified prospects for our sales partners. This role is ideal for a B2B marketing generalist—someone comfortable building a nurture flow, coordinating a webinar, drafting email copy, and moving creative assets through approvals.
This role is based...
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