Backed by Battery, Insight and Sequoia.
About the role
BigPanda is looking for a Senior Director of Web & Digital Marketing who thinks in systems and builds for the future – not someone to run what we have, but someone to rethink it. This role is for a leader who is AI-native: someone who reaches for AI tools first, experiments relentlessly, and sees the current marketing technology landscape as an opportunity to rebuild smarter rather than extend what exists.
What they're looking for
- 12+ years in digital marketing with demonstrated, senior ownership of SEO/AEO/GEO, website strategy, paid media, and conversion optimization
- AI-native – you reach for AI tools first, know how to get results from them, and understand how to leverage them radically for velocity, creativity, and execution
- Proven experience auditing and rebuilding digital infrastructure in close partnership with Marketing Ops or similar functions
- Experience leading a full website redesign from business case through launch, with a strong eye for design
- Expertise in AEO, GEO, and AI-generated search – with a forward-looking point of view on where this is headed
- Experience owning website security posture, GDPR/consent compliance, and vendor security reviews across multiple regions
More about this role
Remote based role. Open to candidates in the United States.
About the Role
BigPanda is looking for a Senior Director of Web & Digital Marketing who thinks in systems and builds for the future – not someone to run what we have, but someone to rethink it. This role is for a leader who is AI-native: someone who reaches for AI tools first, experiments relentlessly, and sees the current marketing technology landscape as an opportunity to rebuild smarter rather than extend what exists.
This is not a Marketing Operations role. Marketing Ops is a strong, dedicated function that owns the implementation of our tools and technology – this role works alongside them as a strategic partner, bringing the digital marketing expertise and external perspective needed to evaluate what belongs in our stack, what should be sunset, and what should be built differently. The website is the exception – this hire owns it directly, end-to-end. Everywhere else, the best outcomes come from this role and Marketing Ops thinking through the hard decisions together.
You will own our entire digital presence – web, paid media, search visibility, agency relationships, security, and compliance – and bring the clarity...
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