BitGo provides the most secure and scalable solutions for the digital asset economy to investors and builders alike. Backed by Redpoint.
About the role
This role will require being full-time onsite at our San Francisco office to support collaborative team dynamics and innovative problem-solving. We’re hiring a Product Marketing Manager to help define what comes next: how new products enter the market, how clients understand them, how Sales sells them, and ultimately how BitGo tells its story as digital assets become part of mainstream finance.
What they're looking for
- Positioning and messaging: Figure out what makes our products matter and develop positioning that is differentiated, memorable, and useful, from the one-sentence pitch to the full product narrative
- GTM strategy and launches: Own launches alongside Product from idea to adoption. Define the audience and narrative, build the GTM strategy, align teams around it, bring products to market, and keep pushing after launch
- Sales enablement: Give Sales the stories and tools they need to win, and turn insights from the field into sharper positioning and GTM
- The BitGo narrative: Help define how BitGo shows up in the world. Partner across Content, Growth, PR, and IR to tell the story of a public company operating at the center of a rapidly changing financial system
More about this role
BitGo (NYSE: BTGO) is the digital asset infrastructure company delivering custody, wallets, staking, trading, financing, stablecoins, and settlement services from regulated cold storage. Since 2013, BitGo has focused on accelerating the transition of the financial system to a digital asset economy. BitGo maintains a global presence and multiple regulated entities, including BitGo Bank & Trust, National Association, the first federally chartered digital asset trust bank owned by a publicly traded company. Today, BitGo serves thousands of institutions, including many of the industry's top brands, financial institutions, exchanges, and platforms, and millions of investors worldwide. For more information, visit www.bitgo.com .
This role will require being full-time onsite at our San Francisco office to support collaborative team dynamics and innovative problem-solving.
Crypto is becoming real financial infrastructure and BitGo has spent more than a decade building the products making that transition possible. Since 2013, we’ve built infrastructure that institutions use to custody, trade, stake, settle, and move digital assets. We’ve operated through every market cycle, expanded around...
Browse similar: Startup jobs · San Francisco Bay Area