Backed by 500 Global.
About the role
Cash App reaches 59 million monthly active customers, and top-of-funnel growth is accelerating. We're looking for a Growth Manager to be the GM for activation and habituation. You'll own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit, and you'll decide how to hit them. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment
- A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped
- Experience shaping the product experience itself and working directly with engineers to ship it
- Comfort moving between strategy and hands-on execution. You're as willing to write and launch a message as you are to define a product change or build the model behind it
- Deep experimentation experience. You know how to build a backlog, design rigorous tests, and use results to drive compounding improvements
- Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly
More about this role
Cash App reaches 59 million monthly active customers, and top-of-funnel growth is accelerating. We're looking for a Growth Manager to be the GM for activation and habituation. You'll own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit, and you'll decide how to hit them.
This role blurs growth and product. You won't hand requirements off to someone else. On this team, you are the product owner for your growth levers. You'll set the strategy, own the roadmap and experiment backlog, and work directly with Engineering, ML, Design, and Analytics to ship.
Every lever is on the table: onboarding flows, in-app surfaces and prompts, eligibility logic, incentive mechanics, notifications, and customer communications across push, email, SMS, and in-app. You'll pick the lever most likely to move the metric, run the experiment, and scale what works.
You'll sit on the Cash App Engagement Marketing team, which gives you deep customer context, lifecycle craft, and a strong peer group. But this isn't a traditional marketing role. You'll be just as comfortable shipping a product change as you are writing and launching a message or building...
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