Backed by 500 Global.
About the role
As Head of Social for Square, you’ll sit within Brand Strategy & Marketing and own social as a channel: its strategy, audience, content calendar, community, and performance. This is an individual contributor role with no internal team; you’ll be the primary point of contact for social, partnering with the Brand Lead and your creative counterpart to connect Square’s positioning to the work that gets published. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8 years of related experience with a Bachelor’s degree, or 6 years and a Master’s degree, or a PhD with 3 years experience, or equivalent experience
- Exceptional communication skills: you make strategy clear and concise, and write confidently in a brand’s voice
- Deep understanding of your audience, including the references, formats, and conversations that matter to them
- Strong judgment about trends and their relevance to brand positioning, with the ability to distinguish a meaningful opportunity from something the brand should pass on
- The ability to move quickly, make sound decisions, and publish work without unnecessary process
- Strength in both strategy and execution: you can develop the channel strategy and publish the post
More about this role
As Head of Social for Square, you’ll sit within Brand Strategy & Marketing and own social as a channel: its strategy, audience, content calendar, community, and performance. This is an individual contributor role with no internal team; you’ll be the primary point of contact for social, partnering with the Brand Lead and your creative counterpart to connect Square’s positioning to the work that gets published. Your primary focus will be organic and owned content, with responsibility for advancing brand perception goals and partnering with paid teams so organic and paid reinforce each other.
- Set the social strategy for Square. Define what social is for, what it does that other channels cannot, and what it is deliberately not for. Connect that strategy to Square’s positioning in partnership with the Brand Lead.
- Define the audience and measures of success. Identify who Square is talking to on social, what they care about, and where they spend time. Make that understanding the foundation of the strategy, and establish the channel’s key success metric and the rationale behind it.
- Build and own the social content calendar. Plan for major brand campaigns and moments alongside a...
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