Bluefish is the AI marketing platform of choice for the Fortune 500. Gain visibility and control over your brand. Backed by NEA.
About the role
This role spans all levels of leadership — from defining broad product vision and company strategy to developing detailed specs and guiding implementation. As both a strategic driver and an empowering manager, you will be the executive force behind our product's success, responsible for aligning the organization around customer needs and ensuring we're building the right solutions to solve real problems at scale.
What they're looking for
- 10+ years of product management experience, including 3+ years in a VP or senior product leadership role, with a mix of startup and enterprise environments preferred
- Proven track record of building and scaling high-performing product teams, including hiring, developing, and retaining top product talent
- Proven 0-to-1 product experience, including defining a product from scratch, navigating ambiguity, and driving successful first launches
- Demonstrated success launching and scaling SaaS products, with experience in AI-driven or marketing technology platforms strongly preferred
- Executive presence and communication skills — ability to influence the board, inspire the company, align cross-functional leaders, and build confidence with customers and partners
- Strong technical acumen — comfortable working closely with engineers, understanding system architecture, and making sound build/buy/partner decisions
More about this role
About the Position
Bluefish is seeking an exceptional product leader with the rare ability to own every aspect of the product lifecycle — from high-level strategy to detailed execution — while building and leading a world-class product organization. The VP of Product will set the vision and direction for our entire product portfolio, serving as both a strategic executive and a hands-on leader who can inspire a team while rolling up their sleeves when it matters.
This role spans all levels of leadership — from defining broad product vision and company strategy to developing detailed specs and guiding implementation. As both a strategic driver and an empowering manager, you will be the executive force behind our product's success, responsible for aligning the organization around customer needs and ensuring we're building the right solutions to solve real problems at scale.
You must be comfortable operating at the executive level while remaining grounded in product craft — engaging directly with the board and leadership on strategy, while also diving deep with engineering, design, and go-to-market teams. You will thrive navigating an ambiguous and rapidly evolving AI marketing...
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